Open Innovation approach at Fujifilm
At Fujifilm, open innovation means collaborative innovation. We carefully select partners with whom to collaborate, and together we meld technologies and ideas to create new value. This approach is completely different from offering to share intellectual property just to get another party interested, or aiming for short-term profit.
Now, in our new digital society, photographic film has mostly been replaced by digital photography, and Fujifilm has launched successful new initiatives in healthcare and highly functional materials and become a much more multifaceted company overall.
Face-to-face communication is an essential component of every aspect of open innovation. That’s why we’ve built our Open Innovation Hubs in Tokyo, Silicon Valley and the Netherlands. Given the pace at which new developments are typically matched or surpassed by competitors, there’s no point in keeping our technology locked up in the company safe. To take that technology to the next level and turn it into greater value, we have to share it with the right partners and welcome their input.
Ultimately, our Open Innovation Hubs are venues for making proposals. By freely and proactively engaging in open innovation, we can evolve, accelerate our decision-making and generate greater success. By accelerating the development of our multifaceted business and working to benefit both ourselves and our partners, we are determined to make wide-ranging contributions to global society. The ultimate goal of open innovation is to help solve the problems that affect people worldwide.
And together, let’s create Value from Innovation.